Question 1

Is organic social media worth it for a clinic if it's hard to measure ROI directly?

Accepted Answer

Organic social isn't where you'll see a clean cost-per-lead number - that's what paid ads are for. Its job is building familiarity and trust before someone's ready to book, so when they are, your clinic's the one they already recognise.

Question 2

Can a clinic repost or share a patient's Google review on social media?

Accepted Answer

Be careful here, the moment you take a patient review and post or repost it yourself, it becomes advertising under AHPRA's rules, even if you didn't write it. If it references a clinical outcome, it's not compliant to share, regardless of platform.

Question 3

What kind of content can a clinic actually post without breaching AHPRA guidelines?

Accepted Answer

Educational content, team introductions, general information about services, and factual descriptions of treatments are all fine. What's off-limits is testimonials referencing clinical outcomes, guarantees, comparative claims ("best," "fastest"), and time-limited discounts on regulated health services.

organic & ads for medical, health, and cosmetic practices.

For clinic owners running 2 to 15 practitioners on the Gold Coast, Brisbane or the Northern Rivers who want a consistent and predictable calendar.

This is for those who are:

- Just posting on socials and hoping they get enquiries
- Getting enquiries that never actually turn into a booked consult
- Paying for a retainer and still can't tell what's being done

Frequently asked questions

Is organic social media worth it for a clinic if it's hard to measure ROI directly?

Can a clinic repost or share a patient's Google review on social media?

What kind of content can a clinic actually post without breaching AHPRA guidelines?

organic & ads for medical, health, and cosmetic practices.

For clinic owners running 2 to 15 practitioners on the Gold Coast, Brisbane or the Northern Rivers who want a consistent and predictable calendar.

This is for those who are: - Just posting on socials and hoping they get enquiries - Getting enquiries that never actually turn into a booked consult ​- Paying for a retainer and still can't tell what's being done

Frequently asked questions

Is organic social media worth it for a clinic if it's hard to measure ROI directly?

Can a clinic repost or share a patient's Google review on social media?

What kind of content can a clinic actually post without breaching AHPRA guidelines?

This is for those who are:

- Just posting on socials and hoping they get enquiries
- Getting enquiries that never actually turn into a booked consult
- Paying for a retainer and still can't tell what's being done